Brand Experience Team Lead

Brand Experience Lead – Design Strategy & Innovation

A leading global technology company is seeking a Brand Experience Team Lead to join its European design research hub focused on creating future-forward brand experiences and communication strategies. This role emphasizes strategic thinking and conceptual innovation over execution, shaping brand identity through research, storytelling, and trend analysis.

Key Responsibilities:

• Brand Strategy & Vision
• Define forward-looking brand strategies aligned with long-term business goals.
• Explore trends in identity, digital experiences, and communication to influence brand evolution.
• Develop frameworks for consistent, scalable brand development across regions.
• Identity Systems
• Lead the creation of adaptive corporate identity systems, from visual language to motion design.
• Develop design principles supporting coherent, multi-platform branding.
• Communication & Storytelling
• Generate concepts for next-generation brand storytelling across digital and physical touchpoints.
• Recommend innovative approaches using emerging tech, media, and culture.
• Provide creative direction to HQ-level teams to inspire brand evolution.
• Cross-Functional Collaboration
• Collaborate with brand, design, and marketing teams globally to translate insights into strategy.
• Present vision-driven concepts and research to senior leadership.
• Align branding with product, retail, and digital experiences.
• Market Research & Trends
• Conduct trend analysis on culture, consumer behavior, and design to inform branding direction.
• Benchmark global brands to identify opportunities and ensure market relevance.

Qualifications:

• Master’s degree in Communication, Visual, or Graphic Design.
• 10+ years in brand strategy, identity systems, and international communication design.
• 2+ years leading creative or strategic teams.
• Proficiency with Adobe CC, Figma, motion design, and AI tools.
• Strong conceptual and storytelling skills, with experience influencing senior stakeholders.
• Visionary mindset with ability to balance innovation and business needs.