Head of Digital Activation

Develop and lead a team of digital SMEs so that this company can deliver integrated campaigns and
initiatives ensuring that the right channel is used to expand our reach across target audiences, drive
improved engagement and deliver required response. Ensure use of digital channels is
industry-leading through ongoing innovation and development of best practice planning and
execution practices.

Key Responsibilities

• Create an industry leading digital practice that brings all current, and future, digital channels
together.
• Develop Digital strategy to ensure clarity of purpose, current / future usage and relevancy of
each channel when engaging with different audience types at every stage of their
engagement with and shows.
• Provide guidance and management across all channel owners to ensure they are aware of
industry trends and are constantly innovating and developing their channel to provide the
best digital experience for both and customers.
• Work closely with IT&T to understand and enable appropriate platforms to manage the
activation and performance tracking across core channels – this will include:
o Brand / show websites
o Social platforms
o Email platforms
o App platforms
• Manage SEO activity, creating relevant strategies to optimise current and future trends –
including management of ‘zero-click’ engagement and transition from SEO to AI search.
• Create relevant internal briefing and planning processes to ensure channel leads receive
relevant and timely briefing on campaign requirements, to inform consistent and
collaborative interpretation of and planning for the delivery of those briefs.
• Develop robust performance framework to ensure relevant data is captured across all
channels and is processed to enable reporting and insights both from a digital and individual
channel perspective.

Skills & Experience

• Proven experience leading and developing high-performing cross-channel digital teams.
• Strong people management skills with the ability to coach, mentor, and inspire.
• Low ego, collaborative leadership style that fosters trust and psychological safety.
• Brings a steady, thoughtful presence to team interactions, demonstrating emotional
intelligence and fostering respectful, productive collaboration across diverse stakeholders.
• Deep understanding of digital marketing channels including websites, social media, email,
and apps.
• Experience developing and executing integrated digital strategies across multiple platforms.
• Strong grasp of SEO, including emerging trends like zero-click engagement and AI-driven
search.
• Ability to create and implement best practice planning and execution frameworks.
• Highly data-savvy with experience in building and managing performance frameworks.
• Ability to interpret digital data and translate it into actionable insights.
• Experience of creating internal briefing and planning processes to align teams and ensure
consistent campaign delivery.
• Passion for innovation and staying ahead of digital trends and, based on strong data
evidence, identify relevance and potential purpose within the wider channel mix..
• Ability to guide and challenge channel owners to continuously improve and evolve their
digital practices.
• Background in events, exhibitions or communities is helpful, with an understanding of how
digital activation supports audience engagement before, during, and after events