Area Sales Manager

Area Sales Manager

Purpose
Responsible for driving sales growth, building strong customer relationships, and promoting the company’s professional product portfolio of wheelchair securement and accessibility solutions. This role involves supporting strategic sales plans within a designated territory, achieving revenue targets, and developing new business volumes.

Responsibilities
Sales Strategy and Territory Management

• Develop and execute a territory sales plan to achieve revenue targets
• Identify and pursue new business opportunities in sectors like personal mobility, public transportation, paratransit, and emergency vehicles
• Monitor and manage the sales pipeline via regular forecast updates to ensure consistent growth
• Conduct regular market analysis to identify trends, competitor activity and possible growth areas

Customer Relationship Management

• Build and maintain strong relationships with key customers, dealers, and distributors.
• Serve as the primary point of contact for customer account management and support, providing customer with commercial pricing (as per Schedule of Authority)
• Conduct regular on-site customer visits to support product demonstrations, and awareness sessions on the securement and accessibility product portfolio

Sales and Technical Support

• Educate customers on the benefits and features of wheelchair securement systems, ensuring compliance with industry regulations
• Prepare and present compelling proposals, quotes and product presentations
• Collaborate with engineering and product teams to address customer-specific technical requirements

Reporting and Analysis

• Prepare accurate sales forecasts, reports and territory performance analyses
• Use CRM tools (SFDC) to track customer interactions and sales progress
• Provide regular updates to management on market conditions and customer feedback

Collaboration and Networking

• Work closely with product development, technical support and customer service teams to align strategies
• Participate in trade shows, industry events, and networking opportunities to expand brand awareness
• Provide feedback to internal teams on customer needs and market trends

Key Competencies
Essential

• Extensive experience in the mobility, transportation or safety system industry
• Technical Sales experience, promoting engineered solutions
• Languages: Fluent verbal and written English. Other languages to ensure a fluent and strong communication in the assigned territory
• Proven track record of achieving or exceeding sales targets
• Proficiency in CRM software and Microsoft Office Suite
• Full Driving License and (EU) passport  

Person Specification
Essential                     

• Self-motivated, with strong problem-solving and organizational skills
• Excellent organisational/time management skills & attention to detail
• Willingness to travel regularly within the assigned territory
• Excellent communication, presentation, and relationship-building skills
• High level of Financial Acumen
• Customer-Centric Mindset to prioritize customer need
• Excellent communication skills to enable clear and persuasive interactions with team members and clients 

Disposition
Essential                     

• Commitment to organisation’s aims & goals
• Discreet
• Well-presented and professional attitude
• Personable, enthusiastic and approachable
• Adaptability and resilience
• Willing & able to travel for work purposes, occasionally over weekends
• Full driving licence & own transport