Marketing & Branding Manager

Marketing & Branding Manager
Marketing · Branding · Strategy
Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.
Location: United States · West Coast
Employment: Full-time
Working Model: Hybrid / Remote
Key Focus Areas:
U.S. Brand Strategy · Budget Ownership · Agency Management · Cross-channel Growth · CPG / Supplements
Key Responsibilities
Own U.S. brand strategy
Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.
Drive end-to-end campaigns
Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.
Own the brand marketing budget
Plan spend, track ROI and deliver measurable brand-awareness outcomes.
Lead cross-channel coordination
Align Amazon, Costco, Target and DTC channels to create a unified brand experience.
What We’re Looking For
Required

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
• Proven track record of building brands in the U.S. market
• Hands-on experience owning and managing a brand marketing budget
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior

Preferred

• Big-brand or 4A agency background running U.S. campaigns
• U.S. retail partnership experience, including Costco, Target, etc.
• Based on the U.S. West Coast, preferably California or Washington
• Cross-border team or international HQ experience

Company: Our Client
Location: United States, West Coast
Type: Full-time, Hybrid / Remote